The Real World Marketer sales copy points out:-
… it’s not about numbers … but “how the numbers work for you”
In business, numbers are everything. Your accountant will keep reminding you of this!
With marketing, there seems to be a penchant for volume with constant reference to “the money is in the list”, particularly by many online marketing promoters.
Of course they’re right … but you don’t need a huge list to make money online or offline.
Very often, a list of 1,000 can outperform a list of 100,000. In some industries, a base of 100 or less clients is enough to generate super returns.
Be careful though. You can waste a lot of money trying to build a big list simply because some “guru” keeps saying that is the secret to success. (Many promoters belong to a List Mafia - a term described in the list building section of the Full Program - and so it's very beneficial in their case to build as big a list as possible.)
What is more important is the “relationship” you have with everyone on YOUR list!
If they trust you, like you and appreciate all you have done for them, then when THEY are ready, they will most likely buy from you as well.
In the SAMPLER you downloaded is a Guide which stresses the importance of building trust and confidence through your customer service.
You may like to go back to that and check that you have all covered in your business ... because REPEAT BUSINESS IS EVERYTHING!
That Guide – “The One Thing That Will Give You More Repeat Business Than Anything Else You Do" – is only one of several Guides in the Full Program which deal with building your relationship with your customers.
So coming back to the above comment re "the money is in the list" which everyone keeps talking about, a better way of putting it would be:-
"the REAL money is in YOUR CUSTOMER list"
  
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