Building relationships is paramount if you wish to grow your business and increase your returns.
One PROVEN way of achieving this is to personalize ALL your customer (and prospect) communications.
Personalized communications - something we take for granted nowadays - revolutionized the direct mail industry during the 80's with companies personalizing every single piece in their direct mail pack ... because it boosted response.
Now I'm going to assume here that you are going to take action or have already taken action and have a web page through which you are going to sell a product service.
Here’s a little "personalization" trick featured in the SAMPLER (under Establishing an Online Presence) which you may have overlooked:
We’ve all seen custom sales pages which have a headline like:
Limited Time Only: Best ever price on Product X
Get in now before stocks run out
Now imagine what the impact would be like when you convert this to:
Limited Time Only: Best ever price on Product X
<CUSTOMER NAME>, get in now before stocks run out
Every time I see my name on a web page like this, I feel much more disposed to the offer being made. At worst, it encourages me to read on.
Within the Full Program is a Bonus software package called Cloak and Tracker.
It’s designed to give marketers more control over their links so they can maximize returns and minimize costs. The above is an EXTRA feature.
If you're already actively marketing online or planning to be, then this is one program you should be using.
  
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