When George Notaras showed me the “Converting a Niche into a Fresh Market” Guide in the Sampler, he joked that the words “Fresh Market” would bring to mind a produce market to some.
After reading the Guide though, you will understand exactly why this term is used. And it makes sense.
Every point is valid - particularly the parting comment about not alienating anyone because of their geographic location.
On every list we own / manage, there are subscribers from all corners of the world and every one of them is entitled to the very same benefits. There is no differentiation … and there shouldn’t be.
After reading that Guide and a subsequent Guide which points out that China has usurped the USA as the biggest user of the Internet, I did some research.
Here's an article which relates specifically to this which might be of interest:
http://www.economist.com/business/displaystory.cfm?story_id=10608655
Where we are today and where we will be tomorrow in terms of globalization is anyone’s guess.
For further perspective on how things have changed, you may also wish to read Three Generations of Online Communities. It provides a rare view of how much some functions have changed.
The Internet has removed barriers which were once there so we all now have the opportunity to view the world as our market.
The Guide which follows the one on Fresh Markets in the Full Program provides some very helpful tips on key points you need to consider in this area:
- Promote in Local Language
- Position your Products and Price Points in accordance with Local Market requirements
- Stick to those markets where you can accept payment
- Establish a local presence
These points are supported by great examples which anyone who markets online will not want to miss.
Marketing online (and hence globally) is only part of what you can do to create a Fresh Market for your product or service.
Further Guides including …
- Four Distribution Options That Can Help You Build Focus
- Ten Ways To Multiply Your Marketing Returns, and
- Tips for Establishing Partnerships and Joint Ventures
.. all provide great input on how to take you business to another level. The tips and strategies provided in these can be applied to local, national or international expansion.
Every foray into a new market gives you a fresh opportunity (market) and when you look at the many options for growth available to all of us, there literally are Fresh Markets everywhere.
  
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